Do Real Estate Mailings Work Anymore?
For those that know me, I used to be known for my mass mailings, and postcards. In fact in our old CompuServe Forum in RE/MAX, I was referred to as “Mr. Post Card!” There wasn’t a subdivision data base that I did not have in my area, and I used to create all my own mailings. We did extremely well with mailings in the 1990’s with them. Other than making an occasional trip to the post office, mailings were actually no work at all. I used the computer to generate the mailings, and mail merges of custom databases to target neighborhoods. It was easy money. Then all of a sudden, it stopped working. Other agents really got into it. There were more agents everywhere, and mailings became very ineffective. So I took a gamble on Internet marketing back in 1996, and received a very handsome return in closed business. It has not stopped for us over the years. I kept moving resources for mailings, print publications and other advertising to Internet only, and have done much better in the long run. Today we do absolutely no mailings, or ads other than the Internet. The Internet is much more cost effective than mailings if done correctly. We do mail a bi-monthly newsletter to past clients. Even now that has been replaced with email newsletters and updates. The only other print publications I used are the flyers and brochures that I create for our listings. What I like most about the Internet is that I can target both buyers and sellers at the same time without extra costs. Whether my real estate marketing is an internet website, WordPress Blog or social media…the Internet ad is a highly effective marketing tool and with the right SEO it is an ad that is live online 24 hours a day, 7 days a week, 365 days a year, and is GLOBAL! Unlike any print ads you may have used, there is no shelf life on Internet marketing. Unlike a Sunday classified or monthly real estate book, the Internet does not expire until the ad is changed or deleted. My personal experience has proved to me that the Internet continues to be the best way to market our real estate services, for ourselves, and our clients needs. What about you?
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